As it stands, I am the owner of four different blogs. A personal/academic blog, another inactive one, this research blog, and a blog-based documentary. Each serve their own purposes and I’ve realised that communicating these purposes is an important element in blogging practice.
A blog visitor should get a sense of what type of blog from skimming recent posts. It is upon this initial impression that the visitor decides whether to keep searching through the blog or close the window. The Internet user is very much in control here. In a way, it’s advertising. Show them what you’ve got in the most convincing way possible to lure them in, otherwise, they’ll just walk away.
Docoscope 
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